Post by account_disabled on Feb 27, 2024 0:51:45 GMT -6
The numbers of the social success of the Municipality of Bologna It hasn't always been like this: "We started in 2009 with only Facebook and Twitter, focusing much more on the latter, since it seemed to us the most suitable medium for a PA, but in recent years the situation has been reversed, in favor of Facebook”, says Luca. Today the social media for the public administration of Bologna no longer have secrets and the numbers speak for themselves, showing real success , even compared to some of the most important Italian cities, based on the number of inhabitants: the Facebook page of the Municipality of Bologna has over 97,000 fans, followers on Twitter are 75,573 and Instagram is followed by 38,400 people.
It is precisely "the social network of photos" par excellence that gives Panama mobile number list the greatest and unexpected satisfactions, as Luca Zanelli tells us, talking about the experience of the Municipality of Bologna and the evolution they have experienced over the years managing Instagram : "we opened the profile in 2012. At the beginning it was a classic channel, with photos and tourist images, today both the social network and our profile have changed profoundly: we use stories a lot with a good return of people who are not the same as those who follow us, for example , on Facebook. Compared to the beginning, now for us Instagram is not only linked to the image, but we dialogue with citizens , for example in recent days we have launched in stories two sets of questions and answers on hot topics, namely the new bin for separate waste collection and the environmental limited traffic zone, obtaining a great return of comments and traffic generated, which we had not encountered, for example on Facebook".
With these numbers, we immediately imagine a rigid schedule, but to our specific question Luca decides to surprise us: "for us, scheduling on social media, when it can be done, is weekly ". No long editorial calendars , therefore, but certainly not due to improvisation or lack of content, on the contrary: "public administrations speak in acts and resolutions, which can arrive at any moment and can continually be modified, just like announcements or communications from give to citizens . A recent example is the decision of the Bologna City Council to confer honorary citizenship on Senator Liliana Segre. It is not a programmable event, like most of our content." A first substantial difference between the management of company pages and profiles and that of PAs. PA social media as an embassy for citizens The social approach that the SMM of the Municipality of Bologna describes to us is characterized by participation, through direct contact with citizens and a very intense community management activity , which we ask Luca to tell us if we need to be a little ' psychologists: “yes and also a bit of an all-rounder.
It is precisely "the social network of photos" par excellence that gives Panama mobile number list the greatest and unexpected satisfactions, as Luca Zanelli tells us, talking about the experience of the Municipality of Bologna and the evolution they have experienced over the years managing Instagram : "we opened the profile in 2012. At the beginning it was a classic channel, with photos and tourist images, today both the social network and our profile have changed profoundly: we use stories a lot with a good return of people who are not the same as those who follow us, for example , on Facebook. Compared to the beginning, now for us Instagram is not only linked to the image, but we dialogue with citizens , for example in recent days we have launched in stories two sets of questions and answers on hot topics, namely the new bin for separate waste collection and the environmental limited traffic zone, obtaining a great return of comments and traffic generated, which we had not encountered, for example on Facebook".
With these numbers, we immediately imagine a rigid schedule, but to our specific question Luca decides to surprise us: "for us, scheduling on social media, when it can be done, is weekly ". No long editorial calendars , therefore, but certainly not due to improvisation or lack of content, on the contrary: "public administrations speak in acts and resolutions, which can arrive at any moment and can continually be modified, just like announcements or communications from give to citizens . A recent example is the decision of the Bologna City Council to confer honorary citizenship on Senator Liliana Segre. It is not a programmable event, like most of our content." A first substantial difference between the management of company pages and profiles and that of PAs. PA social media as an embassy for citizens The social approach that the SMM of the Municipality of Bologna describes to us is characterized by participation, through direct contact with citizens and a very intense community management activity , which we ask Luca to tell us if we need to be a little ' psychologists: “yes and also a bit of an all-rounder.